Marketing for entrepreneurial businesses is a much different process than for enterprise companies, beginning with the availability of resources, both human and financial. And the purpose of marketing can vary widely from a small, family-owned business to a larger corporate entity.
One of the biggest mistakes made by marketers is thinking that generating leads is the top priority (or worse yet, Likes or Followers). Those things are good, but the end goal is REVENUE. Our goal as “marketing architects” is to help you design and implement a system based on the most efficient marketing channels. And those channels should not be determined by a gut feel, but by relevant marketing analytics and data. The process works like this:
- Benchmark your current metrics. We will discuss these metrics with you, and if you don’t have access to this information we will recommend the tools needed to track your website performance.
- Determine your marketing goals. Many of the goals will be dependent on each other, and we will make sure your website works toward achieving those goals.
- Track the marketing performance metrics tied to your marketing goals.
Be sure you are allocating your resources to the marketing channels with the best ROI.