Big data causes big problems for entrepreneurs. There is too much data available, and too many “experts” telling small businesses which metrics they should be tracking. TrepMetrics™ begins with a business intelligence process to determine the data and meaningful information that will help entrepreneurs on a daily basis.
Business intelligence is an enterprise term that typically refers to software applications that analyze an organization’s data. Business analytics is usually defined as a component of BI, and CEOs, CIOs, and IT departments wrestle with what data is important and who is responsible for monitoring and reporting. But the concepts of BI can be applied to entrepreneurial companies, with an article on CIO.com stating:
Everyone wants a dashboard. We want a simple measurement display of how we are doing, and an alert mechanism of when something goes wrong.
Entrepreneurs can benefit from the basic concepts of business intelligence, and TrepMetrics™ helps define performance metrics, monitor business analytics, and report key performance indicators with custom dashboards.